Online shopping may be a popular choice, but many customers are unwilling to let go of traditional, brick-and-mortar retailers. In fact, only a minuscule majority of millennials prefer shopping online, with all other age demographics-including Gen Z-preferring to go in-store. This is primarily due to the hard work of visual merchandisers to create unique and engaging in-store experiences.
Visual merchandisers create a 3 dimensional experience that online retailers could never hope to rival even with today’s technological advancement. By visiting a retail location, customers can touch products, try out items such as shoes and ask questions and receive answers in real time. Just by generating a welcoming, engaging space, visual merchandisers create an irreplaceable experience that online shops cannot accomplish.
These beautiful acrylic displays ultimately drive higher sales. It’s been proven that the longer a customer's attention is on a display, the more the higher chance there is that they will purchase the product on the display. This results in additional impulse purchases that cannot be achieved the same way online. To learn how to use visual merchandising to increase your sales and get a leg up over online competition, continue to read on.
Figuring out the placement of your products and displays is the first step toward success. Try to follow the “rule of threes,” which is a commonly used technique to achieve asymmetry. So as long as the products are related, this asymmetry will create extra visual intrigue for your primary product, while allowing visual merchandise to cross-sell related products.
It’s also advantageous to use several different sizes of acrylic display pedestals or acrylic risers. This helps you prioritize which items are more deserving of you customer's attention. Another tried and true trick is displaying the most important items at eye level, which on average is 61 inches. Complimentary items should be placed below eye level. While those items should belong to the featured item, keep in mind they may not be mindfully noticed since a customer will need to look up or down to see them.
Finally, pay attention to movement patterns. If the common path pattern that a shopper takes through a store is not yet known, discover that information for optimal placing of the merchandising displays. Think of these displays as physical version of Amazon’s “Suggested Products.” As a customer moves into a throughout section after section, they should see related products that they may like on display. This will make customers discover more desirable items than what they entered the store for.
Color is used by merchandisers to create visual interest to increase the amount of time that people spend looking at a display. We can fabricate several kinds of custom acrylic display, such as risers and pedestals, in a great selection of brilliant color and finishes to attract your customer's eye. This could help push for more impulse sales. When choosing a color scheme, consider these three basic strategies:
Monochromatic– These displays use a single shade of any single basic color. This is often used to communicate simplicity, or to help a product with contrasting shade stand out easily.
Complementary- This involves using colors that are opposite to each other on the color wheel. For example, using blue and orange, yellow and purple, and green and red.
Analogous- This color scheme involves colors that are next to each other on the color wheel. These usually appear in triads, like blue, green, and spring green.
While color palette is incredibly important, do not forget the importance of lighting. If a product is especially important, consider placing it on a lit pedestal, or using overhead lighting like a spotlight to draw attention to it.
All of these options are achievable with our high quality acrylic products. Creating a custom acrylic display for your store will give you creative freedom to make something to truly have your store and product stand out. From pedestal displays and risers to spread throughout the store or a POP acrylic display to hold last minute impulse items to drive sales upward.
Consider using dynamic LCD display that can show off important information that may not be able to fit in a static display. Or, simply just the power of digital displays to create additional visual intrigue via movement of fun graphics, animations, or GIFs.